愛力蒙特瓷磚進(jìn)駐中國陶瓷總部簽約儀式隆重舉行。愛力蒙特首席產(chǎn)品官魏貝贊，中國陶瓷總部總經(jīng)理湯潔明分別代表雙方進(jìn)行簽約，雙方將進(jìn)一步深挖合作潛力，攜手同行，共創(chuàng)美好未來。

The signing ceremony for ELEMENT's entry into China Ceramics Industry Headquarters (CCIH) was successfully concluded. Mr. Banson, Chief products operation officer of ELEMENT, and Mr. Tang Jieming, general manager of CCIH respectively signed the contract. Both sides will explore the potential of further cooperation and work together to create a better future.

新加坡合發(fā)利（中國）總經(jīng)理陳在豐、愛力蒙特副總經(jīng)理羅玉芳、國內(nèi)銷售總經(jīng)理羅力化、國際銷售總經(jīng)理周良豐、國內(nèi)銷售副總經(jīng)理李韶強(qiáng)率公司總部各部門負(fù)責(zé)人到場，與佛山市陶瓷行業(yè)協(xié)會(huì)秘書長尹虹博士、中國陶瓷總部高層領(lǐng)導(dǎo)、各界媒體代表，共同見證愛力蒙特又一個(gè)高光時(shí)刻。

Mr. Chen (G. M. of Hafary Foshan), Mr. Luo(Deputy G. M.), Mr. Luo (G. M.), Ms. Doreen (G. M.), Mr. Li (Deputy G. M.) and heads of departments, together with Dr. Yin Hong, Secretary-General of Foshan Ceramic Industry Association, senior executives of CCIH and friends from media community were all present to witness another important moment of ELEMENT.

作為擁有業(yè)內(nèi)高水平的特色陶瓷展廳建筑群的中國陶瓷總部，總投資達(dá)26億，建筑面積40萬平方米，目前已匯聚國內(nèi)外高端、特色建陶品牌300余家，依托總部基地的產(chǎn)業(yè)聚集效應(yīng)，愛力蒙特瓷磚此番強(qiáng)勢(shì)進(jìn)駐，占據(jù)園區(qū)核心有利位置，斥資千萬打造首座家居頂級(jí)體驗(yàn)館，將藝術(shù)創(chuàng)意與科技創(chuàng)新多方融合，賦予家居美的全新想象。

CCIH is a high-level ceramics display complex in the industry. An investment of RMB2.6 billion and a construction area of 400,000m2, it has rallied 300+ high-end and elite ceramic brands from China and the world. To leverage the industry agglomeration of the headquarters, ELEMENT made its entry into CCIH with its well-positioned strategies—investing 10+million to build a luxury HomeDecor Experience Hall to honor the fusion of art creativity and techniques that bring new vision to space furnishing.

中國陶瓷總部總經(jīng)理湯潔明在致辭中表示：從愛力蒙特瓷磚成立到現(xiàn)在，中國陶瓷總部一直高度關(guān)注該品牌的發(fā)展。三年前，雙方暫時(shí)無法合作的遺憾，在今天，迎來了最好的安排。天生有著國外建陶產(chǎn)品及運(yùn)營基因的愛力蒙特瓷磚，此番聯(lián)手意大利兩大高端巖板品牌強(qiáng)勢(shì)進(jìn)駐，無疑將為中國陶瓷總部、中國巖板·新材展示采購基地注入一股強(qiáng)大的力量。中國陶瓷總部一直有意加強(qiáng)國際與國外、國際與國內(nèi)的建陶之間的聯(lián)系，愛力蒙特瓷磚持有的優(yōu)質(zhì)的國際資源優(yōu)勢(shì)，以及團(tuán)隊(duì)所奉行的“大道同行”的價(jià)值理念，賦予了該品牌獨(dú)特的魅力，未來，中國陶瓷總部將與之強(qiáng)強(qiáng)聯(lián)合，共同開展更多、更具國際化視野的交流與合作，利用好國內(nèi)外的優(yōu)質(zhì)資源，共同發(fā)展、互動(dòng)互通，共同探索行業(yè)高品質(zhì)、精致個(gè)性、新銳品牌的發(fā)展之道。最后，湯總祝愿，愛力蒙特瓷磚在中國陶瓷總部蒸蒸日上，再創(chuàng)輝煌！

Tang Jieming, G.M. of CCIH, said in his speech: CCIH has been paying close attention to ELEMENT's branding expansion since its establishment. 3 years ago, it was a pity that the two sides were unable to cooperate for the time being. Today, the best arrangement has arrived. ELEMENT thrived upon the production and operation genes of foreign ceramics. Its collaboration with two acclaimed Italian ceramic brands will certainly empower the CCIH and China Slab ? Material Display and procurement base. CCIH has always been interested in strengthening the connection between global and domestic ceramics market. The high-quality global resources provided by ELEMENT and the concept of "move forward together for our aspiration” championed by its team infuse the brand with unique charm. Looking forward, CCIH-ELEMENT alliance will make use of global and domestic resources to launch more cooperation and exchange projects at international level. While seeking for shared growth and connectivity, CCIH-ELEMENT will jointly explore the development path featuring high-quality growth, uniqueness and avant-garde brand. In the end, Mr. Tang wished ELEMENT greater prosperity and achievement in CCIH.

在簽約儀式上，愛力蒙特首席產(chǎn)品官魏貝贊為在座嘉賓分享了愛力蒙特瓷磚的成立背景、品牌理念、與未來的發(fā)展規(guī)劃！他表示，愛力蒙特瓷磚是新加坡上市公司HAFARY合發(fā)利與愛力蒙特中國團(tuán)隊(duì)聯(lián)合創(chuàng)立的合資公司，雙方的強(qiáng)強(qiáng)聯(lián)合，歷經(jīng)四年發(fā)展，公司在商業(yè)、定制渠道上得到了廣大用戶的認(rèn)可，甚至在招商板塊上，接近50%的意大利瓷磚代理商成為了愛力蒙特瓷磚的服務(wù)商。通過開發(fā)符合市場潮流，具備強(qiáng)大的、可持續(xù)發(fā)展的產(chǎn)品結(jié)構(gòu)體系，整合意大利Target 集團(tuán)旗下高端手繪巖板品牌fuoriformato、意大利Panaria集團(tuán)旗下高端巖板品牌Kerlite，愛力蒙特瓷磚精準(zhǔn)定位，以設(shè)計(jì)和技術(shù)的持續(xù)驅(qū)動(dòng)，打造可媲美意大利高端進(jìn)口瓷磚的、受人尊重的中國品牌，并切合中國每?位?端消費(fèi)者的真實(shí)需求，為他們提供安全、健康、舒適的空間材料整體應(yīng)?解決?案。

At the signing ceremony, Mr. Banson, ELEMENT chief product officer, shared with the guests the background, brand concept and future development plan. ELEMENT is a joint venture company co-founded by Hafary, a Singapore-listed company and ELEMENT China Team. He Said that supported by strong resources of both sides, ELEMENT has been widely recognized for its commercial channels and tailor-made services in the past 4 years. In terms of investment promotion, nearly 50% of agents in Italy are the service providers of ELEMENT ceramics. ELEMENT has integrated Fouriformato, a high-end handcrafted slab of Target Group in Italy, and Kerlite, a top-quality slab of Panaria Group, to develop a sustainable product mix that conforms to the market trend. With well-positioned solution, ELEMENT relies on the design and technique drives to create a respected Chinese ceramic brand comparable to Italian high-end imported ceramic. ELEMENT is committed to meet the demand of each customers in China and offer customers a secure, healthy and cozy solution for space material application.

四年夯基壘臺(tái)，讓愛力蒙特瓷磚在機(jī)遇的到來時(shí)，獲得最好的安排，進(jìn)駐中國陶瓷總部腹地。會(huì)上，魏總感謝中國陶瓷總部和湯總對(duì)愛力蒙特瓷磚的大力支持，感謝他們?yōu)閻哿γ商卮纱u保留園區(qū)“四小龍”核心位置，讓品牌在第二個(gè)發(fā)展階段獲得良好的開端。

4 years of foundation enhancement and efforts empower ELEMENT's entry into CCIH core areas at the right time. At the event, Mr. Banson conveyed his gratitude to CCIH and Mr. Tang for their supports and decision they have made to give ELEMENT access to core area, which indicated a favorable start for ELEMENT's band expansion in the second phase.

與其預(yù)測未來，不如創(chuàng)造未來。

To create our future is better than to foresee it.

在簽約儀式上，愛力蒙特瓷磚正式公布：愛力蒙特首座家居頂級(jí)體驗(yàn)館 TREND HUB 將在金秋10月華美綻放，同時(shí)，宣布品牌進(jìn)駐中國陶瓷城的核心位置，實(shí)現(xiàn)品牌發(fā)展的二次騰飛。在佛山這座被譽(yù)為“南國陶都”歷史文化名城里，愛力蒙特的每一次“發(fā)力”都與城市在建筑、藝術(shù)與科技創(chuàng)新領(lǐng)域的交互中，帶來激動(dòng)人心的蝶變！

At the signing ceremony, ELEMENT officially announced that the first luxury HomeDecor Experience Hall—trend hub—will open in October. Meanwhile, ELEMENT's entry into CCIH core area marks the second bloom of its brand development. Whenever ELEMENT launches a new movement in Foshan, a famous historical and cultural city known as the "ceramic city of southern China", it always triggers exciting fashion trend amid its interaction with urban buildings, art and technological innovation.

簽約儀式后，愛力蒙特首席產(chǎn)品官魏貝贊、新加坡合發(fā)利（中國）總經(jīng)理陳在豐、佛山市陶瓷行業(yè)協(xié)會(huì)秘書長尹虹博士三方在「陶業(yè)三人行」的環(huán)節(jié)中，以獨(dú)特的專業(yè)視角，讓現(xiàn)場來賓更加深入地了解愛力蒙特瓷磚這一充滿魅力和內(nèi)涵的品牌。

In the discussion session presented by Mr. Banson, Mr. Chen and Dr. Yin Hong right after the signing ceremony, guests present gained more professional insight about the brand features and connotation of ELEMENT.

隨后，魏總、陳總，聯(lián)合中國陶瓷總部總經(jīng)理湯潔明在臺(tái)上接受了媒體采訪。對(duì)于備受媒體廣泛關(guān)注的品牌總部新展廳“TREND HUB”，魏總提前在此劇透了一翻，他認(rèn)為：愛力蒙特瓷磚作為一個(gè)BDD品牌（設(shè)計(jì)驅(qū)動(dòng)型品牌），新展廳的落成將充分把體驗(yàn)的這個(gè)品牌的價(jià)值完美呈現(xiàn)給我們B端的客戶，以及C端的消費(fèi)者。展廳一樓內(nèi)部設(shè)置星辰大海、未來都市、星劇場和咖啡體驗(yàn)空間四大板塊；二樓打造E-HOUSE場景體驗(yàn)及TOP衛(wèi)浴空間；三樓則是品牌專業(yè)選材空間，這里將賦予產(chǎn)品、空間更多的可能性。

Subsequently, Mr. Banson, Mr. Tang Jieming and Mr. Chen accepted the media interview. As for Trend Hub, which is widely concerned by media community, Mr. Banson revealed that: As a BDD brand (design driven brand), the completion of the new showroom hall will fully present the value of this brand to our individuals and businesses. Inside the first floor of the showroom, there are four sections: Star Sea, Future City, Star Theater and Coffee Space. The second floor is an E-House scenario immersion space and TOP bathroom space. The third floor is a brand material selection center, which will bring more possibilities to products and space.

采訪過程中，魏總還提及了關(guān)于企業(yè)的社會(huì)責(zé)任，在實(shí)現(xiàn)商業(yè)共贏、合作共贏的同時(shí)，能盡自己的一份愛心，承擔(dān)社會(huì)責(zé)任，即便現(xiàn)今身處艱難的環(huán)境中，我們還不夠強(qiáng)大，但我們更需要有樂觀的信心，謹(jǐn)慎行動(dòng)的同時(shí)，給予我們終端客戶更多的支持。

During the interview, Mr. Banson also mentioned the corporate social responsibility. While achieving win-win business and cooperation, we should give back to our community and shoulder our social responsibility. Even though we are not strong enough in today's difficult environment, we must stay optimistic and confident, act carefully and give more support to our end customers.

作為新加坡合發(fā)利集團(tuán)的代表參加本次簽約儀式，陳總在采訪中表達(dá)了他對(duì)愛力蒙特瓷磚未來的期許和支持，他對(duì)于該品牌打造成“受人尊重的中國品牌”這一目標(biāo)充滿期待，也希望該品牌能做大、做強(qiáng)，新加坡合發(fā)利集團(tuán)對(duì)于該品牌的發(fā)展是全方位、竭盡所能去支持的。

As a representative of Singapore Hafary Group, Mr. Chen expressed his expectation and support for ELEMENT in the interview. He expected very much the vision of "respected Chinese brand", and wished that the brand would grow bigger and stronger. Singapore Hafary Group will provide its full support to ELEMENT's brand expansion.

針對(duì)當(dāng)下進(jìn)口瓷磚與國內(nèi)瓷磚有哪些區(qū)別的疑問，湯總認(rèn)為：區(qū)別在于產(chǎn)品的理念上，在于企業(yè)團(tuán)隊(duì)的運(yùn)營與操作手法上。我們一貫強(qiáng)調(diào)洋為中用，有自己特點(diǎn)與風(fēng)格，因此我們期待愛力蒙特瓷磚在意式與雅奢產(chǎn)品上能有更多超乎我們想象邊界的產(chǎn)品。

In view of the question about the differences between imported ceramics and domestic ceramics, Mr. Tang contended that: The difference lies in the product concept and the operation and coping methods of the team. We advocate usually that to make foreign things serve china and to create things with Chinese features and styles. Therefore, we highly anticipated that ELEMENT will offer more products that move beyond the boundary of Italian style and elegant furnishing.

擇一事，終一生。

Stay committed to your life-long objective. 

愛力蒙特瓷磚作為國內(nèi)首家推出“功能價(jià)值瓷磚”理念和引入歐美瓷磚防滑標(biāo)準(zhǔn)體系的瓷磚品牌，自成立伊始，秉承“為消費(fèi)者打造健康舒適的生活美學(xué)空間”的初心和使命，以世界級(jí)的標(biāo)準(zhǔn)關(guān)注產(chǎn)品設(shè)計(jì)和生產(chǎn)工藝，通過不斷探索世界一流的意大利陶瓷藝術(shù)美學(xué)，切合消費(fèi)者真實(shí)需求，開發(fā)出符合市場潮流，具備強(qiáng)大的可持續(xù)發(fā)展實(shí)力的愛力蒙特產(chǎn)品結(jié)構(gòu)體系。

ELEMENT is the first ceramic brand that promotes Functional Value Ceramics and adopts Anti-slip standards of America and Europe. Since its inception, ELEMENT stays committed to building a healthy and cozy artistic dwelling space. With world-class product design and manufacturing techniques, ELEMENT explores the prime Italian ceramic esthetics to offer customers a sustainable product mix that conforms to the market trend.

當(dāng)前，愛力蒙特瓷磚正以國際化視野謀篇布局，在深耕一二線城市，并不斷輻射周邊城市的同時(shí)，著眼于產(chǎn)品創(chuàng)新與深度研發(fā)，精準(zhǔn)定位，以“原創(chuàng)思維、創(chuàng)新思維、產(chǎn)品中心思維、用戶中心思維”四大維度，打造受人尊重的中國品牌。未來，愛力蒙特瓷磚不僅是當(dāng)代設(shè)計(jì)師偏愛的選擇，還是萬千消費(fèi)者的放心之首選！

ELEMENT is currently building a new global vision and going deeper into more first-tier and second-tier cities. While reaching out to cities around, ELEMENT prioritizes product innovation and research based on its well-placed strategy--originality, innovation, product and customer first--to create a acclaimed Chinese brand. Going forward, we will make ELEMENT a favorable choice of modern architects and the optimal secure product for customers.